PROLUXE HAIR DRYER Get yourself a 24hour salon worthy blow dry with the PROluxe Hairdryer, and say hello to frizz-freedom with your smoothest results yet. The professional AC motor and OPTIheat technology, work together to dry faster and lock your style in place. Modeled in pearlescent white and rose gold, you can add a touch of luxury to your styling routine. So from the moment you start your day, until the moment you call it a day, you can be confident that your hair will truly stay in place.